free e-book for Search Engine Optimization (SEO)

Contents of the Book (Click here to download)

Your Niche on The Internet - Do you want your business to appear 50 pages deep into the search results for a particular topic along with 40 million other websites? Financially speaking, it is far more beneficial for your business to appear on the first page of search results, for a category with only 3/4 of a million other websites.

Choosing Effective Page Titles Choosing effective page titles is essential to the ultimate success of your website. In reality, this is what makes the whole thing work! You may have an incredibly powerful title, but if it is not a term that the public will search for, you won't gain anything by optimizing your site.

File Names - Choosing your file names carefully can and does have a positive impact on search engine optimization techniques. The evidence is indisputable that there may be a slight advantage to using your keywords or phrases as file names.

Keyword Density - Keyword density is the term used about the percentage a keyword is used in relationship to the total number of words on a page. To put it more simply if you use a keyword or phrase five times on a page with a total of 100 words then you would have a keyword density of 5%.

Alt Tags - Alt tags were designed to provide alternative text for images to visually impaired individuals who reach the net through audio-based browsers. They also provide alternative text for individuals who have disabled image loading.

Heading Tag - H1 is a heading tag. There are actually six heading tags (H1-H6) but only the H1 and the H2 tags have been shown to have an effect on search results.

Keyword Meta Tag - Many experts disagree on the use of the keywords meta tag. Although the importance of this tag has certainly dwindled, there are still a few search engines that use this tag.

Description Meta Tag - Although certainly not nearly as significant as they have been in the past, there are still many search engines that do appear to at least "pay attention" to the description meta tag.

Anchor Text Optimization - Anchor text is just a fancy way of describing linked text. SEO techniques come into play when you systematically choose your keywords or phrases as the actual text linked.

Title Attribute Tag - Loosely put, the title attribute tag is somewhat like an alt tag but it is designed to be used for links.

Navigation Structure Tips - Setting up an effective navigation structure on your site will affect the number of your pages indexed in the search engines. It can also have an impact on PageRank with Google.

Create Site Map - People who have chosen to add an effective site map have discovered an increase in pages that get indexed very rapidly.

Directories - Once your website is complete, submit to The Open Directory Project (DMOZ). Many major search engines use information gathered from the open directory and it does appear to have a positive affect on search engine standings.

Search Engines - Once your site is complete, begin submitting to search engines. Most major search engines will find your site rapidly if you have incoming links.

Google Page Rank - A term applied by Google to measure "importance" of a particular page. It measures the quality and quantity of incoming links to a site, but does not play a huge factor in search results.

Reciprocal Linking - You can start several strategies, to encourage incoming links to your website. This is not however, something that happens automatically. You need to make the process of focusing on increasing incoming links a regular priority.

Domain Name Tips - There may be some advantages to choosing a domain name that includes the focus of your business in the name.

Create Robots.txt File - Creating a robots.txt file will not improve your search engine positioning, but it does give robots information on which files you do not allow crawled and indexed in the search engines.

SEO Checklist - Please remember that every page on your site is a possible entrance to your business. It is vital to take the time to carefully optimize EVERY page. The use of an optimization checklist will help to assure consistency.

(Click here to download)